About:
This Case Study concerns Cretecars.com and focuses on 2022 vs 2021 with the aim of maximizing Revenue while maintaining the ROAS profitability levels.
Client:
Cretecars.com is the perfect ally for your trip to Crete. Since 2006, they provide high-quality car rental services with safety in mind.
Their aim is to provide fast and quality-heavy customer service.
Brief:
2021 has been a very successful year for Cretecars.com as the strategies that we followed paid off, achieving a significant improvement in turnover and ROAS. For this effort, we were awarded the eVolution Awards for Best in Travel & Tourism.
After such a good year, both the momentum and the investment potential of the business were great. For this reason, 2022 was a challenge for us.
Our goal was to maximize revenue while keeping the ROAS at profitable levels in order for the investment in Google Ads to have real meaning.
Solution:
A methodical expansion into new SEO keywords & markets allowed us to keep the ROAS at profitable levels and even doubled our investment (+80%!). Thus, we succeeded with a very significant increase in sales and achieved a turnover increase by 60%!
What we did:
Keyword Research
Performance Advertising
In-depth Analysis
Competitive Analysis
Ad Spend
Revenue
Conversions
