About:
This Case Study concerns Besthellenic.gr during the year 2022 vs 2021 and aims at studying how we managed an increase of ROAS and Conversion Rate.
Client:
Besthellenic.gr has been active in the car rental business for more than 20 years and is headquartered in Heraklion, Crete. For 20 years it stands out for its quality, safety, and unbeatable prices.
Brief:
Our main goal for Besthellenic.gr was to maximize ROAS and Revenue by summer 2022, by increasing the investment in Google Ads only by a small percentage.
Solution:
Besthellenic.gr’s results mainly came in mainly by the localization of its campaigns. Specifically, we created campaigns in the languages of the target audience we addressed which was mainly German, French, and English. We used keywords, copies, and landing pages in these specific languages.
With a budget increase of only 24.10%, we achieved an increase in revenue by 91.5% and an increaseof the conversion rate by 166.2%. This targeted approach raised the Conversion Rate while the sales skyrocketed and simultaneously the advertising costs remained as low as was possible.
What we did:
Keyword Research
Ads Localization
In-depth analysis
Performance Advertising
Search Campaigns
Ad Spend
Revenue
Conversion Rate
